# Create a brand to track (/docs/api/brands/createBrand)



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Creates a brand: the entity you track across Google and AI models. Stores its aliases, tracked engines, prompts, and competitors. Free, no credits.

<APIPage document="&#x22;openapi.json&#x22;" operations="[{ path: &#x22;/v1/brands/&#x22;, method: &#x22;post&#x22; }]" />